Zone Retailer Marketing Manager (DFW Zone)

SUMMARY

Responsible for the zone-level implementation of the Subaru brand strategy with a specific focus on improving Subaru retailer marketing and championing “More than a Car Dealer.” Guides District Sales Managers (DSM) and Zone retailers on how to increase demand and achieve sales targets. Focus of position is supporting marketing approximately half of time and supporting sales operations approximately half of time, (including taking ownership of monthly and annual Zone sales targets, such as inventory management, incentives, and Trade Up Advantage).

PRIMARY RESPONSIBILITIES

+ Serves as communication liaison for all Marketing initiatives (including, but not limited to, brand, product, and retailer initiatives), Sales, and Incentives programs between the DSMs and zone retailers.

+ Leads and maintains responsibility for retailers’ enrollment and engagement in Subaru Marketing programs including Love Promise and Relationship and Owner programs. Wo...

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