Zonal Demand Generation Manager

The **Zonal Demand Generation Manager** is responsible for driving the DG strategy at the zonal level, ensuring its alignment with zonal business objectives. This role leads the planning and execution of crop-wise DG activities, optimizes resource allocation, and collaborates with cross-functional teams to deliver measurable outcomes in farmer engagement and liquidation.

**Key Responsibilities**

•Own and drive DG ROI for the zone under ADGM guidance; lead KPIs like retention, conversion, customer insights, purchase intention, ANU participation, and farmer acquisition cost.

•Deliver liquidation targets for Crop Protection as per business plan through DG activities.

•Prepare and execute the Annual DG Plan and crop-wise, division-wise execution aligned with business goals.

•Allocate and manage zonal DG budget with focus on high-ROI, cost-effective initiatives; provide regular updates on budget utilization.

•Partner with ADGMs and ZBM...

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