Whatsapp Performance Sr. Analyst

**Hybrid**:Work physically at General Motors 3 times per week (TUE-THU)
**What will your role be?**
You will work on managing and improving the Whatsapp Chevrolet in all GMSA countries, leading the coordination of the initiatives within performance, content, media, KPIs of attendance.
**What you will do (responsabilities)**:
- Champion for manage the performance of the channel in leads and sales.
- Generate initiatives together with Media, Sites, PDM, BI & Retail Marketing for gaining more share on Digital Sales in all countries of GMSA.
- Responsible for developing and executing WhatsApp marketing campaigns, analyzing campaign performance metrics, segmenting customer lists, personalizing messages, and increasing engagement through creative content.
- Collaborate with the marketing team to align on strategies and stay updated on WhatsApp marketing trends and best practices.
- Agile methodology to work with our agencies and lead the prioritization of jobs.
- D...

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