Web Analytics Specialist

Description We are looking for a Web Analytics Specialist to support digital measurement and insight generation for a healthcare-focused organization in Philadelphia, Pennsylvania. This Long-term Contract role is ideal for a mid-level analyst who combines strong technical capabilities with sharp business judgment, turning complex web data into clear recommendations for cross-functional partners. The person in this position will help shape how marketing, campaign, and paid media performance are measured while contributing to a collaborative, insight-driven team environment.

Responsibilities:
• Design, update, and optimize Power BI dashboards that give stakeholders clear visibility into website, campaign, and funnel performance.
• Analyze digital behavior and marketing results to uncover trends, explain performance shifts, and translate findings into practical recommendations.
• Develop meaningful measurement frameworks and introduce new KPIs that improve how online eng...

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