Wealth Marketing

If you are looking to excel and make a difference, take a closer look at us…
Job Responsibilities
Segment Marketing:

• Responsible to formulate/ develop marketing campaign to drive Private, Priority Banking (PB) acquisition, revenue, AUM and cross sell.
• Manage PB and Investment marketing activities to achieve campaign targeted sales, response rate and business goals through effective planning, implementation and control of all aspects of the marketing process
• Develop effective communication plan to promote the PB privileges and investment promotion via all relevant above-the-line and/or below-the-line communications i.e. press advertisement, online advertising, point-of-sales displays, SMS, direct mailer, statement insert, etc.
• Develop and custodian of digital strategy roadmap, prioritizes and timelines high impact digital initiatives for PB/ Investment
• Building up customer micro and mega campaigns/ events to specific group of cust...

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