Viralmint - Senior Business Analyst - SEM & PPC

<p>Key Responsibilities<br/><br/>- Plan, execute, and optimize SEM & PPC campaigns across search platforms<br/><br/>- Analyze campaign performance metrics such as CPC, CTR, CPA, ROAS, and conversions<br/><br/>- Develop data-driven insights to improve campaign efficiency and ROI<br/><br/>- Conduct keyword research, audience targeting, and competitive analysis<br/><br/>- Manage budgets, bidding strategies, and ad creatives for optimal performance<br/><br/>- Prepare detailed performance reports and present insights to stakeholders<br/><br/>- Identify growth opportunities and recommend scalable performance strategies<br/><br/>- Mentor junior analysts and support team capability building<br/><br/>Required Skills & Qualifications:<br/><br/>- 2+ years of hands-on experience in SEM & PPC campaign management<br/><br/>- Strong expertise in Google A...

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