Unit Head- Marketing (Branch Banking Group)

Responsibilities:

1.Initiate marketing campaigns to promote products and portfolio programs aligned with Branch Banking Group Head's business and operations.

• Coordinate with BBG on customer communication, business plan and program support
• Development of program KPI for monitoring and evaluation
• Creative agency support and program execution

2.Implement branding standards in visual merchandising activities across BDO's branch network.

• Coordinate with BBG on Branch expansion schedule for new, relocated and renovated branches
• Preparation of marketing collaterals with supplier coordination
• Approval of supplier implementation
• Development of visual guidelines

3.Support Branch Customer Communication

• Develop content for customer advisories, letters, and other support communication materials

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