Trade Marketing & VM Director Wholesale

The Trade Marketing & VM Director Wholesale is responsible for defining and leading the EMEA trade marketing strategy across the wholesale channel, ensuring alignment with brand positioning, commercial objectives, and regional market needs.

The role drives the development and execution of end-to-end trade marketing, shop-in-shop and visual merchandising strategies, enhancing product visibility, customer experience, and sell-out performance across all wholesale partners. The position acts as a strategic bridge between Sales, Marketing, Merchandising, and external partners, ensuring consistent brand expression and commercial impact across markets.

Responsibilities

• Define and implement trade marketing strategy for the wholesale channel, translating brand and business objectives into actionable plans
• Lead seasonal trade marketing planning, including campaigns, product launches, and commercial initiatives
• Drive visual merchandising s...

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