Trade Marketing Manager - Retail divízió

• Prepare the annual strategic plan for trade marketing activities.
• Manage the turnover, profitability (up to GM level), implementation and support of DPSM principles, and marketing spend of the assigned brand.
• Monitor and execute plans provided by the principal for new product launches.
• Analyze the market and the effectiveness of trade marketing activities.
• Conduct research on target consumer groups and purchasing habits as needed.
• Actively participate in the forecasting process, align with other departments, manage stock levels and handle aging inventory.
• Prepare the toolkit for the sales team (plans, listings, distribution, pricing, activities, marketing materials) and ensure stock availability to support launches, product penetration and sales.
• Collaborate with other departments and agencies.
• Ensure the preparation of reports, presentations and other necessary documentation.
• Moni...

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