Trade Marketing Manager, Hong Kong & Macau

Key Responsibilities

Trade Marketing Strategy & Planning

• Develop and drive the annual trade marketing strategy aligned with overall brand calendar and commercial objectives
• Plan and execute a comprehensive trade marketing calendar, including promotions, GWP, pop-ups, and events

Performance Analysis & Insights

• Analyze retail performance data to generate actionable insights and recommend optimization plans
• Continuously track campaign effectiveness and refine strategies to maximize ROI

Retail & Commercial partnerships

• Partner closely with trade partners to identify growth opportunities, enhance band exposure and instore execution
• Maintain strong communication with Marketing, Commercial, Global, and APAC teams to ensure alignment on brand direction and consistency in execution

Budget Management...