Trade Marketing Manager – Category Development

Location: Makati City

Work Setup: Onsite

Work Schedule: Monday-Friday; Dayshift

Job Role Overview

The Category Development Manager is responsible for driving category and shopper growth strategies by translating consumer and market insights into effective retail and trade initiatives. This role works closely with cross-functional teams to develop category plans, enhance in-store execution, and deliver data-driven recommendations that support business performance across channels.

Key Responsibilities

Category & Shopper Strategy

Develop category and shopper strategies aligned with brand positioning, shopper behavior, and channel requirements.

Translate shopper insights into actionable retail strategies, execution guidelines, and customer-focused selling stories.

Identify opportunities to strengthen category performance and drive growth.

Trade Marketing & Execution

Lead trade marketing planning and exe...

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