Trade Marketing Executive

Primary Responsibility:
Overall Business and Brand/ Campaign/ Functional Management of the designed brands/ projects.
Marketing/ Functional Strategy Management: Responsible for the marketing activities, including tactic plan, sales performance, sales promotion, ROI and product profitability
Marketing Planning: In-charge of the product annual Marketing Plan, Mid-Term Plan, and Long-Term Plan.
Marketing Campaign/ Activities Improvement: Responsible for the campaign review and improvement, to further drive the demand and increase the campaign effectiveness.
Business and Brand/ Campaign/ Functional Management:
Ensure all sales and marketing activities and business solutions are executed inline with agreed global/ regional brand strategy and company policy.
Build and maintain brand perception that resonates with customers, fosters loyalty, and contributes to overall business success.
Profitability: To manage the product profitability at planned Gross Profit (GP) and ...

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