Technical Sales Manager – Coatings Additives & Advanced Formulation Solutions

This is a commercially driven but technically deep role focused on selling performance chemistry into sophisticated formulators .

You will operate at the interface of chemistry, formulation science and commercial strategy — targeting coatings manufacturers and specialist industrial producers.

This role is about value creation, technical substitution and strategic growth , not transactional order taking.

What You Will Be Responsible ForStrategic Account Development

• Identify high-potential coating formulators
• Map technical decision makers (R&D, procurement, technical directors)
• Build multi-level relationships within customer organisations
• Develop long-term supply frameworks rather than spot sales
• Protect margin while growing volume

Technical Substitution & Performance Selling

You will actively identify opportunities to replace incumbent multinational suppliers through:

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