Sr Mgr, Strategic Marketing

About the role

The Strategic Marketing Sr. Manager, CHVAC North Asia is accountable for defining and driving the external market and Go‑to‑Market (GTM) strategy for Carrier’s Commercial HVAC business across North Asia.

This role serves as the strategic bridge between external market opportunities and internal execution, ensuring that Carrier competes and grows in the right markets, segments, and applications. With a strong market‑in perspective, the incumbent will translate market insights into clear GTM priorities and align Sales, Product, and R&D / Application Technology teams around a shared market strategy.

Operating independently from any single function, this position plays a critical role in enabling focused growth, differentiated market positioning, and cross‑regional GTM consistency across North Asia.

Key Responsibilities

As a Strategic Marketing Lead for CHVAC North Asia, you’ll be responsible for:

1. Market Strategy & Growth ...