Sr. Manager, Integrated Media

Sr. Manager, Integrated Media

**Overall Job Summary**

Tractor Supply Company is looking for a strategic, curious, and collaborative Senior Manager of Integrated Media Strategy to help connect business priorities to effective media plans across key paid media channels. This role is ideal for someone who understands the full media landscape, can turn customer and business insights into actionable recommendations, and enjoys bringing teams together to deliver work that drives brand momentum and measurable results.

The Senior Manager will lead integrated media planning across digital, linear TV, streaming video, audio, print, search, paid social, programmatic, and emerging media. This role partners closely with Marketing, Merchandising, Creative, Analytics, eCommerce, Finance, agency teams, and media partners to support audience-first strategies tied to customer growth, seasonal priorities, promotional moments, and long-term brand strength.

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