Sr. Manager, Digital Analytics

ADT
📍 Boca Raton, Florida, United States 💼 Full time 🕒 Posted June 07, 2026

Job Description

Summary:

ADT is seeking a Senior Manager, Digital Analytics to lead the evolution from reporting to actionable marketing intelligence that helps drive lead generation and customer acquisition. This role will drive the development of adaptive segmentation, diagnostic and causal analytics, and scalable decision systems that enable more effective experimentation and marketing strategy. The ideal candidate will oversee analytics engineering and performance platforms that translate behavioral data into high-impact, actionable insights. This position combines hands-on technical leadership with team development and cross-functional influence to embed data-driven decision-making across marketing.


Duties and Responsibilities:

  • Adaptive Segmentation & Behavioral Intelligence Design and operationalize adaptive behavioral segmentation models to dynamically classify users by engagement, intent, and conversion propensity. Develop scalable segmentation l...
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    Job Details

    • Location Boca Raton, Florida
    • Job Type Full time
    • Category Operations Specialties Managers
    • Posted Date June 07, 2026
    • Application Deadline July 17, 2026