Sr Analyst, Media Analytics

Responsibilities

Collect, validate, and analyze performance data across all paid media channels.

Develop and maintain recurring reports and dashboards to monitor campaign and channel performance.

Track and interpret KPIs such as return on ad spend (ROAS), reach, conversion rate, cost per acquisition (CPA), and store traffic lift to optimize media plans and influence business decisions.

Identify insights and trends to inform optimization opportunities and media planning decisions.

Support the design and analysis of split tests (A/B tests) and incrementality studies.

Collaborate with Media Strategy, Activation, Data Analytics, and Finance to connect media metrics to sales and customer outcomes.

Ensure data quality, consistency, and alignment with enterprise reporting standards.

Contribute to continuous improvement of reporting tools, methodologies, and processes

Requirements

Bachelor's degree in Ana...

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