Specialist - Marketing Operations (North America)

Key Responsibilities:

• Manage lead operations, including lead routing, assignment updates, and

enrichment processes to ensure timely and accurate lead distribution.

• Handle ticket management by addressing and resolving requests related to

lead assignment, campaign execution, and system updates.

• Assist in basic reporting and data analysis, helping teams track lead flow,

funnel performance, and SLA adherence.

• Ensure data integrity and hygiene in Salesforce and Marketo by conducting

regular audits and updates.

• Work closely with Sales and Marketing stakeholders to refine lead

qualification criteria, segmentation, and campaign execution.

• Support the implementation of automation workflows to enhance marketing

and sales alignment.

• Troubleshoot lead-related issues in Salesforce and Marketo, coordinating with

IT and RevOps teams for resolutio...

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