Social Media Manager

Role: Social Media Manager

Experience: 6+ Years

Reporting To: Head of Marketing

Role Overview

We are looking for a Social Media Manager to own brand storytelling, content strategy, and engagement for a fast-scaling jewellery brand building a new category in India.

Key Responsibilities

• Own end-to-end social media strategy (Instagram-first)
• Drive brand storytelling + category education (demi-fine, 9kt gold etc.)
• Plan monthly content calendar aligned to business goals
• Lead reel-first content strategy
• Work with creative team for high-performing content production
• Identify trends and convert them into brand-relevant content
• Drive engagement and community growth
• Collaborate with performance team for ad-friendly creatives
• Manage launch campaigns, offers, and sto...