Social Media & Influencer Marketing (Xico)

Key ResponsibilitiesDevelop & implement influencer marketing strategies that align with brand positioning, campaign objectives, and target audience demographics.Identify, evaluate, and build strong relationships with relevant influencers, KOLs, creators, and brand ambassadors across TikTok, Instagram, YouTube, and Facebook.Collaborate with cross-functional teams (Marketing, Creative, Product) to design integrated influencer campaigns that drive brand awareness, engagement, and conversions.Negotiate and manage influencer partnerships including contracts, deliverables, content briefs, timelines, and compensation.Oversee campaign execution, ensuring influencer content aligns with brand voice, visual identity, and key messages.Track, analyze, and report campaign performance, providing insights and recommendations to optimize ROI and future campaigns.Nurture long‐term influencer relationships, maintaining regular communication, feedback, and support to foster loyalty and advocacy.Monitor...

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