SMM-Fasenra Branding EOS-上海

AstraZeneca
📍 China, China, China 💼 Full-time 🕒 Posted February 25, 2026

Job Description

  • To lead the cross functional ‘Fasenra SEA Indication Team’ in the development of brand strategy aligned to overall TA strategy and company priorities. 
  • Develop people & team.
  • Work with other functions to achieve objectives of Fasenra including commercial and hospital sales target, SOV and Market Share.
  • Portfolio Strategy Planning

  • Conduct a thorough analysis of the market and competition, and formulate a clear brand differentiation strategy and market campaign to optimize Brand fitness.
  • Identify market opportunities in key hospitals and develop market campaigns to gain market share.
  • Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives.
  • Work with BMs and sales management to provide quality product sales forecasting
  • Develop training strategy (with BMs) to align with LCM.
  • Build and maintain global AZ network and relationships through attendanc...
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    Job Details

    • Location China, China
    • Job Type Full-time
    • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Posted Date February 25, 2026
    • Application Deadline April 06, 2026