SEO Specialist

Overview

Trademark Hardware, a US-based direct-to-consumer (DTC) company specializing in commercial door hardware, is seeking a dedicated SEO Specialist to lead organic search growth and recover Google Shopping visibility. This is a high-impact, hands-on role where you will own the SEO strategy end-to-end, working closely with the CEO and in-house web team. Our website previously attracted 2,000 daily visitors but has experienced significant traffic decline, including a major Google Shopping drop in mid-2025. Your mission is to diagnose, resolve, and reverse this trend to restore and grow our digital presence.

Responsibilities

Immediate Priorities (First 60-90 Days):

• Diagnose and resolve Google Merchant Center visibility issues, including the 50% drop in Shopping clicks
• Correct product feed brand attribution (currently 97% listed as Unknown). Collaborate with web team (FinestShops X-Cart) to ensure accurate brand...

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