Job Description
1. Brand & Market Positioning
Lead the development and execution of Catapult’s brand strategy and positioningEstablish Catapult as a leading destination for executive learning, leadership development, and corporate engagementDevelop and drive integrated marketing campaigns across digital, content, PR, and partnershipsEnsure consistency and quality of brand messaging across all marketing and client-facing touchpointsIdentify opportunities to strengthen Catapult’s presence across industry platforms, partnerships, and thought leadership initiatives2. Demand Generation & Digital Marketing
Own and drive Catapult’s B2B demand generation strategy across key channels (e.g. LinkedIn, EDMs, website, landing pages)Oversee the planning and execution of campaigns with agencies and internal teams to support pipeline growthDevelop targeted messaging for key audiences including HR, L&D l...