Senior Strategist (CRM)

Responsibilities

• Lead and ensure consistency in data-driven decision making and strategy formulation within the team and across all regional and local market CRM initiatives.
• Formulate CRM strategies and programs and ensure alignment with the business' overall objectives. Identify potential optimizations within the CRM system to ensure best experience is provided via CRM systems.
• Blueprint Development: Design, draft, and maintain Integrated Customer Journey Management (ICJM) blueprints.
• Lifecycle Optimization: Identify key opportunities across the Lead-to-Loyalty funnel to drive conversion, retention, and win-back strategies.
• Personalization Frameworks: Develop dynamic content strategies and segmentation models to deliver hyper-personalized experiences at scale.
• MarTech Alignment: Work closely with technical leads to ensure strategic requirements are feasible within the Salesforce Marketing Cloud (SFMC) or equivale...

Ready to Apply?

Submit your application today and join our talented team at RAPP.