Senior Salesforce Marketing Cloud Specialist

• Lead the execution of CRM and digital marketing campaigns using Salesforce Marketing Cloud tools, including Email Studio, Journey Builder, Automation Studio, and Contact Builder
• Design, build, and optimize automated customer journeys and lifecycle programs
• Manage end-to-end campaign delivery, including briefing, audience segmentation, content coordination, deployment, QA, and performance analysis
• Develop and optimize personalized communications and multi-step customer journeys
• Execute A/B testing initiatives and provide insights to improve campaign effectiveness and customer engagement
• Build and maintain data extensions, segmentation models, and customer data structures aligned with business requirements
• Troubleshoot and resolve SFMC-related issues across automations, journeys, deliverability, and data processes
• Provide SFMC expertise, governance, and best practice recommendations to internal stakeholders...

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