Senior Retention Strategy and Content Manager

Design and Deliver Distinctive Owner Experiences

Lead the creation and execution of unique, relevant, and memorable customer interactions across all channels

Synchronize key initiatives—owner exclusives, pre-launches, events, personalized recommendations, and unique services—to drive engagement and retention.

Identify and remove bottlenecks (e.g., multiple emails at sign-up), applying Behavioral insights and AI-driven solutions to continuously optimize.

Lead CRM Lifecycle Strategy

Design CARE Lifecycle Journeys to help owners get the most from their Dyson across their 2-3 year lifecycle

Create relevant content define communication cadence based on needs of each SKU.

Integrate S&A in Customer Lifecycle

Collaborate with Revenue functions to create Upsell/X-Sell/Upgrade moments 

Drive Opt-In and Registration

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