Senior Performance Marketing Lead

Role Overview

We are looking for a data-driven Performance Marketing Specialist to lead our user acquisition efforts. You will be responsible for the full-funnel management of ad campaigns, with a heavy emphasis on unit economics, ROI, and conversion rate optimization. We are looking for a specialist who enjoys reverse-engineering business goals into actionable marketing funnels.
Key Responsibilities
Campaign Execution:

Build, manage, and optimize multi-channel campaigns (primarily Meta and Google Ads) from scratch for product launches and evergreen funnels.
Analytical Strategy:

Manage large-scale budgets with a laser focus on ROI. You will track CAC, CTR, and ROI while ensuring we stay within our target unit economics.
Funnel Optimization:

Collaborate with the creative and web teams to improve Landing Page Conversion Rates (CVR) and ad creative performance (Hook rates/CTR).
Data-Driven Reporting:

Provide daily/weekly insights...

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