Senior Paid Social Media Buyer - Lead Generation

About the Role
We’re looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms.

You should have a proven track record of scaling paid social campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.

This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how creative, targeting, and data all work together to drive results.
What You’ll Do

+ Plan, launch, and optimize paid social campaigns across:

+ Meta (Facebook/Instagram)

+ TikTok Ads

+ Other emerging social platforms


+ Scale campaigns from testing to high 6-figure / 7-figure monthly spend

+ Maintain and improve CPL targets while increasing lead...

Ready to Apply?

Submit your application today and join our talented team at Innovative Metrics.

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