Senior Paid Media Specialist

Job Role: Performance Marketing Executive

Location: Bangalore (On-site)

Experience: 5yrs+

Key Responsibilities

• Own end-to-end campaign execution across platforms like Google Ads, LinkedIn Ads, and Meta Ads
• Manage daily campaign operations , including budget pacing, bid adjustments, and performance monitoring
• Take full ownership of campaign optimization to improve CPL, CTR, and conversion rates
• Build and maintain weekly & monthly performance reports and dashboards
• Ensure accurate tracking implementation via GA4, Google Tag Manager, and platform pixels
• Identify performance gaps and proactively recommend optimizations
• Coordinate with content and design teams to improve ad creatives and messaging
• Maintain account hygiene (n...

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