Responsibilities and Accountabilities include:
The key responsibilities of this role include but not limited to:
Driving the use of market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategiesDeveloping/ contributing to regional marketing strategy, value proposition and solutions positioningResponsible for the competitive strategy / pricing to achieve market share objectives; sets direction for product marketing plans to ensure the achievement of financial/budget expectations and product line strategiesCollating published evidences to support the company’s value propositionDevelop sales, marketing and clinical training tools / collateral collaborating with internal functional stakeholders to get it fully approved for external useProvide training to sales and marketing teams to the appropriate detail aid...