Senior Marketing Manager

Job Summary
The Senior Category Manager – HBC leads strategic planning and execution for the Health & Beauty Care product portfolio, driving category growth, profitability, and market competitiveness. This role owns end-to-end category strategy, leverages consumer and market insights to shape plans, and works cross-functionally to deliver impactful go-to-market execution that meets business objectives.
Key Responsibilities
1.
Category Strategy & Leadership
Lead overall strategy for the Health & Beauty Care category, ensuring alignment with company goals and consumer needs.
Drive long-term growth through innovative category initiatives across retail and digital channels.
Act as primary business partner to Marketing VP and other senior stakeholders on category performance and priorities.
2. Business Planning & Execution
Develop and implement annual category business plans, including situation analysis, opportunity assessment, strategy formulation, KPI sett...

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