Job Description
Strategy & Positioning
- Build and execute a full-funnel marketing strategy aligned with expansion goals.
- Drive positioning/messaging for enterprise buyers in regulated industries.
Demand Gen & Funnel Optimization
- Audit funnel performance and fix conversion leaks (lead scoring, lifecycle, handoffs).
- Define/refine MQL/SQL criteria with Sales and improve conversion quality.
- Launch and manage multi-touch nurture journeys for 6–12 month sales cycles.
- Set up attribution, reporting, and funnel dashboards for decision-making.
ABM & Enterprise Growth
- Implement and run Account-Based Marketing (ABM) for high-value accounts.
- Create campaigns for target regions (North America / MENA) and priority ICPs.
Team & Execution
- Lead and develop the marketing team (content, digital, ops).
- Oversee high-impact assets: case studies, ROI tools, webinars, battle cards, ...
Ready to Apply?
Submit your application today and join our talented team at Sofcom Private Limited.
Submit ApplicationJob Details
- Location Karachi, سندھ
- Job Type Full-time
- Category Other-General
- Posted Date March 02, 2026
- Application Deadline April 11, 2026