Senior Marketing Manager

Sofcom Private Limited
📍 Karachi, سندھ, Pakistan 💼 Full-time 🕒 Posted March 02, 2026

Job Description

Strategy & Positioning

  • Build and execute a full-funnel marketing strategy aligned with expansion goals.
  • Drive positioning/messaging for enterprise buyers in regulated industries.

Demand Gen & Funnel Optimization

  • Audit funnel performance and fix conversion leaks (lead scoring, lifecycle, handoffs).
  • Define/refine MQL/SQL criteria with Sales and improve conversion quality.
  • Launch and manage multi-touch nurture journeys for 6–12 month sales cycles.
  • Set up attribution, reporting, and funnel dashboards for decision-making.

ABM & Enterprise Growth

  • Implement and run Account-Based Marketing (ABM) for high-value accounts.
  • Create campaigns for target regions (North America / MENA) and priority ICPs.

Team & Execution

  • Lead and develop the marketing team (content, digital, ops).
  • Oversee high-impact assets: case studies, ROI tools, webinars, battle cards, ...

Ready to Apply?

Submit your application today and join our talented team at Sofcom Private Limited.

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Job Details

  • Location Karachi, سندھ
  • Job Type Full-time
  • Category Other-General
  • Posted Date March 02, 2026
  • Application Deadline April 11, 2026