Senior Marketing Manager

Tencent

📍 Ebisu, Tokyo, Japan 💼 Full time 🕒 Posted May 25, 2026

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Job Description

What the Role Entails
Marketing Strategy Development: Participate in developing the product’s global launch strategy. Lead end-to-end marketing execution in target regions from 0 to 1, covering key milestones such as product testing, pre-registration, launch, and version updates, including planning and execution.
Brand Building & User Insights: Build and shape the product’s brand image. Deeply analyze the core needs and cultural characteristics of ACG (anime-style) user communities across different regions, support product positioning and brand strategy development, and design targeted marketing and promotion plans.
Integrated Marketing & Resource Management: Integrate internal and external resources to manage comprehensive marketing initiatives, including online advertising, social media, content marketing, KOL/Vtuber collaborations, offline landmark advertising, cross-industry partnerships, and community operations. ...
            

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Job Details

Location Ebisu, Tokyo
Job Type Full time
Category Other-General
Posted Date May 25, 2026
Application Deadline July 04, 2026