Senior Marketing Automation Manager

The Role

●Use Marketo to implement new campaigns and programs ( email nurture campaigns, webinars, events, gated content) working across all client and prospect facing communications.

●Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel.

●Implement A/B testing campaigns to identify the best performing setups.

●Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team.

●Integrating and managing relevant third-party softwares ( GotoWebinar) with Marketo.

●Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention.

●Monitor, manage, and optimize campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns.

Ready to Apply?

Submit your application today and join our talented team at Peninsula Business Services.