Senior Manager, Membership Lifecycle & Segmentation

The LEGO Group
📍 Copenhagen, Copenhagen, Denmark 💼 Full time 🕒 Posted June 04, 2026

Job Description

Job Description

Are you ready to revolutionize Membership with best-in-class segmentation and lifecycle strategies? This is your chance to make a significant impact and drive excellence. Get ready to take the leap and be a part of something extraordinary!

Join us for an exciting career as “Senior Manager, Membership Lifecycle & Segmentation” as part of the newly established Membership & Personalisation team within Market & Channels Global Marketing.

Please note the work location is either Copenhagen or Billund, Denmark and no relocation assistance is offered for this role.

Core Responsibilities

  • Lead and develop LEGO Membership segmentation models, by analyzing member’s 1st party data to identify new segments, member phases and lifecycles, based on observed member behaviour.
  • Lead the cross-functional creation of a common membership segmentation ...

Ready to Apply?

Submit your application today and join our talented team at The LEGO Group.

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Job Details

  • Location Copenhagen, Copenhagen
  • Job Type Full time
  • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
  • Posted Date June 04, 2026
  • Application Deadline July 14, 2026