Senior Manager, Marketing Mix Modeling Analytics

Position Overview The Senior Manager, Marketing Mix Modeling Analytics is a key contributor within Marriott’s Enterprise Data, Analytics & AI organization, responsible for leading the development, execution, and interpretation of Marketing Mix Modeling (MMM) analyses. This role focuses on quantifying the impact of marketing investments across channels, optimizing budget allocation, and delivering actionable insights to inform strategic marketing decisions. This role also facilitates that continent‑level MMM insights are translated into hotel‑level marketing actions, enabling measurable pull‑through, improved spend efficiency, and stronger governance of Sales & Marketing investments. Working closely with marketing leaders and cross-functional teams, the Senior Manager designs and implements MMM studies, interprets complex model outputs, and translates findings into clear, actionable recommendations. The position partners closely with Continent Marketing, Performance Analytics, an...

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