Senior Manager – Marketing (Loyalty)

Role Overview: The Senior Manager – Loyalty will be responsible for shaping and executing the organization’s loyalty strategy. This role focuses on designing and managing loyalty programs that drive customer retention, engagement, and lifetime value. The position requires strong strategic thinking, commercial acumen, and hands‑on program management to deliver measurable impact. Key Responsibilities Loyalty Strategy & Program Ownership Support the development and execution of the loyalty vision and roadmap aligned with brand and business objectives. Manage the loyalty portfolio, including program design, benefits, tiering, rewards, and partnerships. Drive measurable improvements in retention, frequency, and Customer Lifetime Value (CLV). Monitor program performance, establish KPIs, and ensure governance and compliance. Collaborate with cross‑functional teams to integrate loyalty into marketing, digital, and customer engagement initiatives. Partnerships & Ecosystem Development Identify a...

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