Senior Manager Culture Marketing

Adidas

📍 Japan, Tokyo, Japan 💼 Full time 🕒 Posted June 30, 2026

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Job Description

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Lead the planning and execution of culture marketing partner management and activation ranging from celebrities, artists and fashion designers within Japan, to contribute to the growth of lifestyle business.
KEY RESPONSIBILITIES
Own overall Culture Marketing portfolio strategy creation based on local brand priority and supervision.

Define partner portfolio across fashion designers, musicians, and celebrities aligned with brand priorities

Lead endorsement contract negotiation and sealing for all CuMa partners

Accountable for all contract governance (CAF, AMS, compliance)

Act as PoC for global EIM for any global talent activation within Japan

Ensure alignment between global initiatives and local execution

Lead Fashion / Designer network development and partnership management

Drive high-impact collaboration pipeline ...

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Job Details

Location Japan, Tokyo
Job Type Full time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted Date June 30, 2026
Application Deadline August 09, 2026