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Senior Manager, CRM Marketing

AXA Group
📍 hong kong, hong kong, Hong Kong 💼 FULL_TIME 🕒 Posted February 27, 2026
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Job Description

Responsibilities:

The CRM Marketing Senior Manager will serve as the functional head for the CRM Marketing Team. This role will support the Customer Strategy and Insights Director in the following areas:

  • Developing and implementing the CRM Marketing Strategy to enhance customer engagement through proactive communication and marketing automation. The role will also focus on expanding cross-selling and upselling opportunities across all lines of business.
  • Managing the CRM Platform to facilitate targeted engagement communications through email, SMS, and push notifications via Salesforce Marketing Cloud (SFMC).
  • Driving the growth of the active customer base and ensuring the retention of existing customers.
  • Developing a lifecycle framework for effective customer nurturing and engagement.
  • Leading and collaborating with internal teams to identify requirements and build business cases that support the enhancement of the cus...

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    Job Details

    • Location hong kong, hong kong
    • Job Type FULL_TIME
    • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Posted Date February 27, 2026
    • Application Deadline April 08, 2026