Senior Manager, Brand Management - Licensed & Exclusive Brands

**Position Summary...**
Senior Manager, Brand Management – Licensed & Exclusive Brands

The Senior Manager, Brand Management leads the strategic positioning, governance, and cross-functional execution of Walmart’s proprietary and licensed brands. This role serves as the brand steward—ensuring each brand has a clear role, differentiated positioning, and disciplined execution across assortment, pricing architecture, customer experience, and partnerships.

This leader is responsible for managing complex licensing relationships and negotiations while building scalable processes that enable product development, design, sourcing, quality, merchandising, site, and marketing teams to bring brands to life consistently and profitably.

The role balances strategic brand leadership with operational rigor—protecting brand equity, mitigating risk, and ensuring customer-right outcomes.

**What you'll do...**
**Brand Strategy & Positioning**

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