Senior Lifecycle Marketing Specialist - Singapore

• Own a core lifecycle phase end-to-end (post-acquisition onboarding, conversion, engagement, renewal, or win-back), with accountability for user outcomes and business impact.
• Define lifecycle strategy and hypotheses by identifying target user behaviors, prioritizing initiatives, and setting success metrics tied to funnel and cohort performance.
• Design, sequence, and lead experimentation across automation, segmentation, messaging, timing, and triggers, and make clear decisions on what to scale, iterate, or stop.
• Translate lifecycle data into decisions, diagnosing drop-offs, engagement decay, or churn patterns and adjusting strategy based on evidence rather than intuition.
• Set execution standards and guide specialists, reviewing work, unblocking delivery, mentoring execution talent, and ensuring learnings compound across the team.

• 3-5 years of exp...

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