Senior Finance Manager, Spend Effectiveness, Planning & Deployment

Senior Finance Manager, Spend Effectiveness, Planning & Deployment

**Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.**

**To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!**

**REYNOLDS AMERICAN has an exciting opportunity for a Senior Finance Manager, Spend Effectiveness, Planning & Deployment in Winston-Salem, NC.**

**Your key responsibilities will include:**

**1. End-to-End MSE Oversight & Input Steering**

Steer various stakeholders throughout the Marketing Spend Effectiveness (MSE) process ensuring alignment with priorities and coordination with Internal Stakeholders and external Agencies

**Key expectations:**

+ Guide and challenge marketing inputs, assumptions, and business context to ensure relevance for modelling

+ ...

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