Senior Director, Marketing – New Game Launch (España)

Scopely is looking for a Senior Director, Marketing to lead marketing across the Scrabble franchise, including Scrabble Go and an exciting new unannounced mobile title, based in Barcelona on a hybrid basis (2 days per week in office).

What You Will Do

• Own the marketing vision and strategy for the Scrabble franchise, spanning both Scrabble Go and a new unannounced mobile title.
• Lead the global go-to-market strategy for a new game launch, from audience definition and market opportunity to positioning, campaign planning, launch readiness, and post-launch momentum.
• Define compelling product positioning, messaging, and value propositions that translate gameplay features into clear, differentiated player-facing stories.
• Develop integrated marketing strategies across the full player funnel, driving acquisition, activation, retention, advocacy, and long-term franchise growth.
• Shape creative strategy in partnership with internal and...

Ready to Apply?

Submit your application today and join our talented team at Scopely.