Senior Director, Customer Marketing, North Asia

Lead the business planning of consumer marketing strategies, co-create promotions and product innovation and actively implement and steward global programs in alignment with the OU, Business Development Director and McDonald’s that maximize profitable, recurring growth and that increase the long-term ‘partnership’ value of The Coca-Cola Company (TCCC) brands within the McDonald’s system in the geographical area of responsibility.

Strongly Collaborate with TCCC network; TMD International teams and McDonald’s HQ/ Top markets as CMO level to co-develop scalable programs and bring thought leadership to drive Value.

Work as an integrated part of the team to develop local programs in line with the global beverage growth plan (including core brands (sparkling), non-carbonated beverages and innovati...