Senior Digital Marketing Manager in Atlanta

Lead comprehensive digital marketing strategies at Applied Systems with a hybrid model based in Atlanta. Drive impactful paid media initiatives across various channels for optimal business outcomes.
We are seeking a Senior Lead Digital Marketing Manager to oversee our B2B paid media portfolio. You will need over 10 years of experience, including 7+ years in PPC, paid social, and CTV programs, with a strong focus on analytics and performance measurement. Your ability to collaborate cross-functionally and provide executive insights will be vital for the role.
Key Responsibilities:
• Own full-funnel paid media strategy and budget allocations
• Optimize high-intent search programs on Google and Microsoft Ads
• Execute audience-targeted paid social and retargeting campaigns
• Launch awareness programs on CTV and video platforms
• Manage multi-funnel KPIs and performance reporting
Requirements:
• 10+ years of professional experience in digital marketing
• Deep e...

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