Senior Data Scientist, Marketing AI

Senior Data Scientist – AI & Data Analytics (AIDA) at Singtel.

• Lead Data Science Initiatives: Drive AI/ML projects supporting Singtel’s product and service offerings by working closely with stakeholders from Marketing, Product, and external partners. Define problem statements and architect end‑to‑end solutions, leveraging Generative AI and LLMs where applicable to align with strategic objectives and regulatory requirements.
• Model Development & Integration: Design, build, and productionize analytical models that enable intelligent decisioning within customer journeys. Integrate these models into customer‑centric decision engines while championing best practices around model governance, scalability, explainability, and continuous performance monitoring.
• Customer Behavior & Lifecycle Analysis: Leverage customer behavioural data across Singtel’s Mobile, Broadband, and entertainment services to uncover actionable insight...

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