Senior Conversion Rate Optimization Specialist

**About Winona**:
Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.
**About the role**:
**Seniority Level**:Senior-level
**Responsibilities**:
Landing Page Index Management
- Maintain and oversee the company’s active landing page index, ensuring all pages are up-to-date, aligned with campaign goals, and optimized for performance.
- Track and document changes, versioning, and performance metrics for all landing pages.
- Identify underperforming pages and recommend retirement, consolidation, or enhancement strategies.
Spend Tracking & ROI Analysis
- Monitor and analyze marketing spend (e.g., paid ads, PPC campaigns) directed to landing ...

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