Senior Clienteling Manager 1:Many, APAC

Ralph Lauren

📍 Hong Kong, Kowloon, Hong Kong 💼 Full-time 🕒 Posted July 01, 2026

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Job Description

Position Overview
 The Senior Manager, Clienteling (1:Many / CRM), APAC is responsible for leading the regional CRM and lifecycle engagement strategy across APAC markets. The role owns scalable, data-driven customer engagement at scale, driving retention, frequency, lifetime value, and omnichannel engagement while ensuring luxury standards and local relevance across diverse APAC markets.  Essential Duties & Responsibilities 
Key Responsibilities
Define and lead the APAC CRM and 1:Manyclienteling strategy aligned to global CIX frameworks and APAC commercial priorities
Develop annual CRM and lifecycle plans aligned to brand calendars, trading moments, and lifecycle needs
Own regional lifecycle strategies across acquisition, onboarding, retention, reactivation, and churn prevention
Oversee CRM channel performance across Email and regional platforms (e.g. LINE, Kakao)
Define standards for segmentation, targeting, frequency, testing, an...
            

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Job Details

Location Hong Kong, Kowloon
Job Type Full-time
Category Other-General
Posted Date July 01, 2026
Application Deadline August 10, 2026