Senior Campaign Analyst, CLMHybrid

TPG is embarking on a program (Program Imagine) to integrate and simplify its business, operations, and technology platforms for its Consumer division.

The Senior Campaign Analyst plays a crucial role in TPG Telecoms transformation, responsible for customer campaign management across TPG telecoms brands using our CRM platform and SQL toolsets. Focusing on the segmentation of the customer base for transformation using metrics such as but not limited to the brand, product, pricing, and household. The Analyst collaborates with cross-functional teams, provides clear briefs to internal creative teams, monitors progress, and ensures consistent messaging. By optimizing customer communications via a/b testing, the Manager enhances the customer experience and contributes to the overall success of the brand transformation initiatives.

Responsibilities

We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, m...

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