Senior business analytics

Education and experience
• Bachelor´s degree in Mathematics, Economics, Marketing, Industrial Engineering, or a related field
• 3 years of experience in analytics within advertising, management consulting, marketing or digital consulting.
• Experience in agency media planning and execution is helpful but not required
Required skills
• Knowledge of marketing analytics and data including attribution modeling, marketing mix modeling, cookieless technology, first party and third party data, brand lift studies, aggregated data and user level data.
• Strong analytical and critical thinking skills. Ability to identify and clarify strategic and operational issues related to data and analytics and drive those issues to resolution.
• Understanding of audience based marketing and data driven advertising.
Technical knowledge
• Experience managing brand lift studies from survey design through data collection and analysis.
• Experience using Datorama or other business i...

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